Harder Now to be Lost in Wine Country

Filed under Commercial & Tourism, News ~ by Press on  15 Jan 2020

Tourism signage project officially opened.

Cessnock City Council announced work is completed for the Hunter Valley Wine Country tourism signage project.

From left: The Hon. Joel Fitzgibbon MP, Senator Hollie Hughes and Cessnock City Mayor, Councillor Bob Pynsent

It was funded by a $1.25 million grant under the Australian Government’s Building Better Regions Fund and matched dollar for dollar by Council, making it a $2.5 million investment.

Included are the construction of tourist “wayfinding” signs, including five information bays, three gateway entry signs, and 20 precinct signs installed at key locations across the Cessnock Local Government Area.

The project helps tourists and gives a sense of place in Hunter Valley Wine Country. It is intended to encourage tourist activities, improve the visitor experience, and aid economic growth.

Feedback from local businesses was overwhelmingly positive with over 300 businesses featuring on the new information bays.

Cessnock City Mayor, Councillor Bob Pynsent said there was a critical need to offer clear and accurate signage for both the local community and visitors to the region.

Hunter Valley Wine Country attracts over 1.5 million visitors each year and having this directional signage to guide visitors to local businesses and help them to navigate their way around is really positive.”

It is projects like these that help to really cement Hunter Valley Wine Country as a premier tourist destination,” he said.

In January last year, the NSW Government announced a $2.2 million grant for Council to continue rolling out the Hunter Valley Wine Country Tourism Signage Implementation Project.

This would include the construction of three additional gateway entry signs, three information bays, nine suburb entry signs, additional street blades, community facility signs and more tourist signage to help visitors navigate their way to various attractions.

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