When PR-speak Overwhelms News

Filed under Commercial & Tourism ~ by Throsby on  4 Jan 2020

The editor spends more time than he has hammering press releases into something resembling informative. You know, something like news.

Delight at getting an item about the Air Cranes fighting bushfires became despair at the gushing, almost cloying, brochure-speak.

Accompanied by an insultingly low quality photograph (400px wide) from the company that makes the damn things!

Instead of binning it, he decided to hit you with it. Truly, what use is it to send this down the newswire?  And 2 days late.

Honestly, guys….

Six S-64 Air Crane(R) Helicopters Continue Fight in Australia

The Toughest Jobs Call for the Toughest Aircraft

Erickson Incorporated, a worldwide leading operator, maintainer, and manufacturer of utility aircraft, is continuing to fight the devastating Australian bushfires into the new year armed with Six Air Crane(R) helicopters.

As of Thursday, January 2nd, New South Wales declared a 7-day state of emergency as Australia’s deadly bushfires rage. This is the third time in 3 months that Australia has declared a state of emergency. Wind is expected to get stronger over the next couple of days — expecting a very dangerous weekend — with Saturday being the worst of it. Erickson crews have been deployed in Australia experiencing first-hand the complexity of these fires.

"What keeps us going is the support and thanks of the rural communities of Australia. Every day people come to look at the Air Crane and thank us for our efforts and commitment to fighting the fires alongside what can only be called the best fire service in the world, the Australian Volunteer Fire Service." — Erickson Crew, Australia

With Erickson’s rotary-wing aircraft, they’re able to quickly access austere and remote areas of Australia to strategically battle the blaze. The cost-effectiveness and flexibility that the S-64 gives enable ground crews to more easily deploy, react, and course correct to eliminate threats across the Australian nation.

There are six S-64 Air Crane(R) helicopters strategically fighting the devastating fires:
Tail # N247AC "Jerry" — New South Wales
Tail # N189AC "Gypsy Lady" — New South Wales
Tail # N194AC "Delilah" — Victoria
Tail # N243AC "Marty" — Victoria
Tail # N218AC "Elsie" — South Australia
Tail # N154AC "Georgia Peach" — Western Australia

For 21 years, Erickson has worked alongside their partner Kestrel and the Australian firefighting community to save homes, lives, and property and has been a staple in the Australian community. In 2001, ELVIS became the most famous Air Crane(R) helicopter in Australia after saving the lives of 14 trapped firefighters. In 2020, Erickson has committed to focus on innovations and developments to the S-64 that will continue to innovate how the aerospace market fights fires in the 21st century.

"Stopping maintenance in the evening to talk to the locals and give tours of the crane is what gives us that extra push to get through the night and into the next day. Nowhere in the world will you find nicer people than rural Australia. After over 20yrs firefighting in Australia the Air Crane is part of their community, and we are proud to call Australia our home away from home." — Erickson Crew, Australia

We Are Erickson. Tested & Trusted.



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